Writing
In essence, I am a storyteller. As consumers continue to seek brands they can relate to through communities they want to be part of, mastering relatedness through thoughtful stories, visual essays, and discerning tastemakers with similar values and ethos is paramount. Specializing in evocative, immersive, and soulful messaging that halos a brand, defines a community, and provides richness to the 'world of," from interviews with influential personalities to meaningful editorial content sharing the stories of artisans and the intricacy of craft; the texture of the words draws people into the world and ultimately the culture.
Creative
Nowadays, a brand cannot rely on a single seasonal campaign. Instead, they must create a regular cadence of engaging content through authentic, thematic storytelling and secondary mini-messaging across multiple mediums, from video to site and social media, among many others. Therefore, while preserving a brand's style and quality and aligning editorial and business initiatives, I define and produce visuals that support seasonal stories alongside graphic designers, photographers, and art directors.
